Last updated: October 2025

At 4AM (“we”, “our”, “us”), we value your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website www.the4am.com and make purchases from our store.

By using our website or providing your personal information, you agree to the terms outlined in this Privacy Policy.

1. Information We Collect

We collect personal information that is necessary to provide you with our products and services. This may include:

• Personal details: Name, email address, phone number, shipping and billing address.
  
• Payment information: Processed securely via Shopify and its payment gateways (we do not store your full credit card details).
  
• Account information: Login details and preferences if you create an account.
  
• Order history: Details of products you purchase and transaction records.
  
• Website usage data: Cookies, IP address, browser type, and interactions with our website for analytics and improvement.
  

2. How We Use Your Information

We use the information we collect to:

• Process and fulfil your orders.
  
• Communicate with you about your order or account.
  
• Provide customer support.
  
• Improve our products, website, and user experience.
  
• Send marketing emails or promotions (only if you have opted in).
  
• Comply with legal obligations.
  

3. How We Share Your Information

We respect your privacy and will never sell your data. We may share your information with trusted third parties only when necessary to operate our business, such as:

• Shopify, our e-commerce platform, which hosts our online store.
  
• Payment processors (e.g., Shopify Payments, PayPal, Afterpay) for secure transactions.
  
• Shipping providers to deliver your orders.
  
• Email and marketing platforms (e.g., Klaviyo) for communication and marketing purposes.
  

These third parties are only given the information necessary to perform their functions and are required to protect your data.

4. Cookies and Tracking

We use cookies and similar tracking technologies to enhance your experience on our site. Cookies help us:

• Remember your preferences.
  
• Analyse traffic and website performance.
  
• Provide personalised marketing and content.
  

You can disable cookies in your browser settings, but this may affect website functionality.

5. Data Storage and Security

We take reasonable steps to protect your personal information from misuse, loss, or unauthorised access. All transactions are processed through secure payment gateways and encrypted via SSL (Secure Socket Layer) technology.

6. Your Rights

You have the right to:

• Access, correct, or update your personal information.
  
• Request deletion of your personal data (where legally applicable).
  
• Opt out of marketing emails at any time by clicking “Unsubscribe” or contacting us directly.
  

To exercise your rights, contact us at support@the4am.com

7. Retention of Information

We retain your information for as long as necessary to fulfil the purposes outlined in this policy, or as required by law.

8. Third-Party Links

Our website may contain links to external websites. We are not responsible for the privacy practices or content of these third-party sites.

9. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal obligations. Updates will be posted on this page with the revised date.

10. Contact Us

If you have any questions or concerns about this Privacy Policy or how your personal information is handled, please contact us at: support@the4am.com